What Is Difference Between Salesforce And Vlocity
Introduction
Salesforce and Vlocity are two popular platforms used in the customer relationship management (CRM) space. While Salesforce is a comprehensive CRM solution, Vlocity is a cloud-based industry-specific application built on top of Salesforce. Let’s dive into the details to understand the key differences between Salesforce and Vlocity.
Salesforce
Salesforce is the leading CRM platform globally, providing companies with a suite of tools to manage customer relationships, sales processes, and marketing campaigns. It offers a wide range of functionalities including contact management, opportunity tracking, forecasting, workflow automation, analytics, and more. Salesforce is highly customizable and scalable, allowing businesses to tailor it to their unique needs.
Vlocity
Vlocity, on the other hand, is a specialized industry cloud application built on the Salesforce platform. It offers industry-specific tools and pre-configured data models, enabling companies to rapidly implement CRM solutions tailored to their particular industries, such as telecommunications, insurance, healthcare, energy, and financial services.
Customization and Flexibility
Salesforce provides extensive customization options, allowing businesses to adapt the CRM to their specific workflows and processes. It offers a robust development environment with tools like Salesforce Lightning and Apex programming language, enabling advanced customization and integration possibilities. Vlocity, built on top of the Salesforce platform, inherits the customization capabilities, making it versatile and adaptable to industry-specific needs.
Industry-Specific Functionality
While Salesforce provides general CRM capabilities applicable to any industry, Vlocity focuses on delivering industry-specific functionalities out-of-the-box. Vlocity offers pre-configured data models, objects, and processes that align with the requirements of specific industries. This allows companies to streamline their CRM implementations and quickly address industry-specific challenges without extensive customization efforts.
Vertical-Specific Digital Transformation
Vlocity’s key differentiator is its expertise in vertical-specific digital transformation. By combining Salesforce’s CRM capabilities with Vlocity’s industry-specific tools, companies can achieve end-to-end digital transformation in a shorter timeframe. Vlocity’s intuitive user interface, industry-ready components, and pre-built business processes enable organizations to accelerate their digital initiatives and realize value more rapidly.
Integration and Compatibility
Salesforce offers extensive integration capabilities, allowing businesses to connect their CRM with third-party applications, legacy systems, and other systems of record. Vlocity maintains the same integration capabilities as Salesforce and seamlessly connects with other applications within the Salesforce ecosystem. This ensures compatibility and smooth data flow between Vlocity and other Salesforce-based solutions, providing a unified platform for various business functions.
Implementation and Time-to-Market
As a comprehensive CRM platform, Salesforce requires extensive customization and configuration to meet industry-specific requirements. Implementation timelines may vary depending on the complexity of the organization’s processes. Vlocity, being purpose-built for specific industries, offers industry templates, pre-built functionalities, and best practices, significantly reducing the implementation timeframe. This enables organizations to achieve faster time-to-market and experience quicker ROI.
Cost Considerations
Salesforce pricing generally includes the core CRM capabilities, and additional functionalities may require separate licensing. Vlocity, being an additional layer of industry-specific applications, involves additional licensing costs on top of the Salesforce licenses. The investment in Vlocity can be justified by the significant reduction in implementation efforts and faster time-to-value, particularly for companies in vertical industries.
Conclusion
Salesforce and Vlocity offer powerful CRM solutions, each with its own distinct advantages. Salesforce provides a robust CRM platform that can be customized to meet various industry requirements. Vlocity, built on Salesforce, specializes in delivering industry-specific CRM applications, enabling businesses to achieve rapid digital transformation. The choice between Salesforce and Vlocity ultimately depends on the organization’s industry, specific needs, and strategic objectives.
These are some differences, did you like them?
What Is Difference Between Salesforce And Vlocity
